Ertan İncedayı
Founder & General Manager
Boğaziçi Dental Clinic (BDD)
Ertan İncedayı is an experienced healthcare executive and clinic founder with strong expertise in corporate structuring, operational management, and sustainable growth strategies within the healthcare sector.
He graduated from Istanbul University, Faculty of Business Administration, where he built a solid academic foundation in business management. He successfully integrated this knowledge into the healthcare industry, bringing a strategic, ethical, and patient-centered leadership approach to clinical management.
Founder & Leadership Role
As the Founder of Boğaziçi Dental Clinic (BDD), Ertan İncedayı played a pivotal role in:
• Establishing the clinic from the ground up
• Designing the corporate structure
• Developing operational systems
• Building a strong brand identity
• Creating a sustainable growth model
From the initial planning phase, he personally managed:
✔ Strategic business planning
✔ Brand positioning and corporate identity
✔ Operational infrastructure
✔ Compliance with healthcare regulations
✔ Quality and safety standards
His leadership ensured that the clinic operates according to ethical, transparent, and patient-focused principles, positioning BDD as a trusted healthcare brand.
Role as General Manager
As General Manager, Ertan İncedayı oversees all core management functions, including:
Operational Management
• Daily clinic operations
• Process optimisation
• Performance monitoring
Human Resources
• Recruitment and team structuring
• Professional development programs
• Staff motivation and leadership
Financial Management
• Budget planning
• Financial sustainability
• Cost control and growth investments
Patient Experience
• Service quality standards
• Patient journey mapping
• Satisfaction management
Corporate Development
• Brand reputation management
• Corporate communication
• Digital transformation strategies
International Healthcare (Medical Tourism)
• Development of international patient services
• Infrastructure for overseas patients
• Global partnership building
• Multilingual service systems
Education
Istanbul University – Faculty of Business Administration
Bachelor’s Degree in Business Management
Professional Experience
Founder & General Manager
Boğaziçi Dental Clinic (BDD)
Key responsibilities:
• Planning and executing the clinic establishment process
• Creating corporate and operational systems in compliance with healthcare regulations
• Structuring medical and administrative teams
• Financial management and budget planning
• Quality assurance and patient satisfaction programs
• Strengthening corporate reputation and brand trust
• Developing medical tourism infrastructure
• Implementing digital systems and modern clinic management tools
• CRM and patient communication systems
• Process automation and data-driven management
Areas of Expertise
• Healthcare business management
• Strategic planning & corporate structuring
• Operations & process optimisation
• Financial planning & budgeting
• Human resources & leadership
• Patient experience management
• Brand management & corporate communication
• Medical tourism operations
• Digital transformation in healthcare
Leadership Philosophy
Ertan İncedayı follows a people-first leadership style, focusing on:
✔ Strong internal communication
✔ Team motivation and collaboration
✔ Ethical business practices
✔ Transparency and accountability
✔ Continuous improvement
He aims to create a workplace where:
• Healthcare professionals feel valued
• Patients feel safe and respected
• Innovation is encouraged
• Quality is never compromised
Vision
His long-term vision is to:
✔ Position BDD as an international reference clinic
✔ Deliver world-class patient experiences
✔ Build sustainable healthcare models
✔ Expand global partnerships
✔ Continuously invest in technology and people
Commitment to Excellence
Under his leadership, Boğaziçi Dental Clinic:
• Operates with international quality standards
• Maintains strong patient satisfaction rates
• Grows sustainably year by year
• Expands its international patient network
• Implements innovative healthcare technologies
